There are so many reasons why cotton is one of the world’s most popular fabrics. It’s naturally breathable, great at absorbing moisture, durable yet soft, and biodegradable – but intensive farming methods can also do a lot of damage, which is why we choose to go organic. It takes a whole lot of dedication to farm organic cotton; before the first organic crop can be planted, the land needs to go through a cleansing period of three years to ensure it’s free from any non-natural substances, and must be completely protected from any non-organic crops growing nearby. The resulting cotton fibre can be more expensive than its non-organic relatives, but we think it’s a small price to pay for its minimal impact on the environment. Plus our sensitive skin loves it.